Historic Milwaukee

Historic Milwaukee (HM126X)

Location: Milwaukee, WI 53202 Milwaukee County
Buy Wisconsin State flags at Flagstore.com!
Country: United States of America
Buy United States of America flags at Flagstore.com!

N 43° 2.336', W 87° 54.335'

  • 0 check ins
  • 0 favorites

East Wisconsin Avenue

In this east-of-the-river locale then known as Juneautown, the first stage of development transformed a wilderness into a village—in less that a decade. The area was still swampy, rugged forest in the early 1830s. Solomon Juneau, Milwaukee's first settler and one of Milwaukee's first developers, surveyed and platted the land. In 1836, he hired New York native Nelson Olin to grade Wisconsin Avenue from the river to the lake for $3,000. After a trip back to New York for oxen, scrapers, shovels and pickaxes, Olin went to work. He recalled the project as a challenge: "A harder job never was done in Milwaukee for the same money. There was a hollow midway between East Water and Main (now Broadway) streets four feet deep that took nearly two weeks of hard work to fill up?"

By the late 1830s, the roadway was graded. Before the grading was complete, buildings were already springing up. Shops were built west of Broadway, primarily along Water Street with its river access, and homes began to dot the area east of Broadway. Among the earliest residential structures were log cabins and "claim shanties," built by driving stakes into the ground and surrounding them with basswood lumber. Most were modest structures, little more than flimsy wood shells. Between 1834 and 1840, Milwaukee's population expanded from 125 to 1,692.

Juneautown gave rise to an architecturally and historically significant collection of commercial and residential buildings between 1856 and 1939. After fires in the 1860s, East Wisconsin Avenue became a major commercial street. Substantial buildings for retail shops and professional offices were erected in the 1860s. Some, including the Curry Pierce building, are still extant today.

James Curry, a confectioner, and Amos Pierce, a grocer, built the two halves of the cream city brick Curry Pierce building at 400 East Wisconsin and 700 North Milwaukee Street in 1866. The flat-roofed Italianate style structure was built as two separate but identical three-bay-wide, three-story-tall buildings. By the time the fourth floor and mansard roof were added in 1879, both structures were owned by Amos Pierce. The west elevation facing Milwaukee Street was originally the building's fa?ade. It was renovated in 1993.

A landmark Milwaukee Department store, Chapman's stood on the southeast corner of Wisconsin and Milwaukee for over a century. T.A. Chapman moved his department store from East Water to Milwaukee Street in 1877. After the store burned in 1884, a larger building constructed to take its place remained in operation until 1981. The department store was part of the land acquired for the 1985 construction of the post modern 411 Building designed by Harry Weese & Associates of Chicago.

In 1882, leather tanning magnate Guido Pfister announced his intention to build a grand hotel on the corner of Wisconsin and Jefferson, just south of his Jefferson Street home. Pfister had formed a consortium of businessmen to finance the hotel by 1888, but his 1889 death prevented the project from going forward. Pfister's son, Charles, revived the project and ground was broken in November of 1890. One of the city's finest examples of Romanesque Revival architecture, the Pfister Hotel was designed by master architect Henry C. Koch. The building opened its doors on May 1, 1893, and immediately became known as one of the city's premier hotels, a reputation it maintains to this day. Its Hall of Presidents meeting rooms are named for Presidents Roosevelt, Taft, McKinley and Kennedy, in recognition of those honored guests.
HM NumberHM126X
Marker ConditionNo reports yet
Date Added Monday, September 1st, 2014 at 10:19am PDT -07:00
Sorry, but we don't have a picture of this historical marker yet. If you have a picture, please share it with us. It's simple to do. 1) Become a member. 2) Adopt this historical marker listing. 3) Upload the picture.
Locationbig map
UTM (WGS84 Datum)16T E 426233 N 4765536
Decimal Degrees43.03893333, -87.90558333
Degrees and Decimal MinutesN 43° 2.336', W 87° 54.335'
Degrees, Minutes and Seconds43° 2' 20.16" N, 87° 54' 20.10" W
Driving DirectionsGoogle Maps
Area Code(s)414, 262
Closest Postal AddressAt or near 428 E Wisconsin Ave, Milwaukee WI 53202, US
Alternative Maps Google Maps, MapQuest, Bing Maps, Yahoo Maps, MSR Maps, OpenCycleMap, MyTopo Maps, OpenStreetMap

Is this marker missing? Are the coordinates wrong? Do you have additional information that you would like to share with us? If so, check in.

Check Ins  check in   |    all

Have you seen this marker? If so, check in and tell us about it.

Comments 0 comments

Maintenance Issues
  1. Is this marker part of a series?
  2. What historical period does the marker represent?
  3. What historical place does the marker represent?
  4. What type of marker is it?
  5. What class is the marker?
  6. What style is the marker?
  7. Does the marker have a number?
  8. What year was the marker erected?
  9. Who or what organization placed the marker?
  10. This marker needs at least one picture.
  11. Can this marker be seen from the road?
  12. Is the marker in the median?