Durant-Star Building

Durant-Star Building (HM2G9D)

Buy flags at Flagstore.com!

N 38° 38.196', W 90° 13.524'

  • 0 check ins
  • 0 favorites

Built in 1912

First occupied in 1912, by Firestone Tire and Rubber Co. and Oldsmobile Co. of St. Louis, then by dealerships for Buick, Nash and Lafayette, this building was a dealership for the Star and the Durant automobiles from 1924 to 1930.

In 1920, William Crapo Durant, the founder of General Motors Corp., lost control of General Motors (for the second time) to his bankers, led by J.P. Morgan. On January 21, 1921, Durant founded Durant Motors, Inc., to compete with General Motors in every price range. The Star, which at one point had 231,000 cash deposit orders, competed with Chevrolet and the Durant competed with Oakland (Pontiac). Other makes introduced by Durant Motors were the Flint and Rubgy. The luxurious Locomobile and Mason Trucks, were acquired by Durant Motors. Financially stretched by rapid expansion, Durant Motors, Inc. was ill prepared for the Depression and liquidated in 1933. Despite losing everything, Durant then 71, tried several smaller ventures, but soon had a stroke. In 1947, the man who founded General Motors Corporation, Frigidaire Appliances and introduced the installment buying of automobiles died, destitute in New York.
HM NumberHM2G9D
Placed ByThe Horseless Carriage Club of Missouri and Hilliker Corporation
Marker ConditionNo reports yet
Date Added Monday, April 29th, 2019 at 5:02pm PDT -07:00
Sorry, but we don't have a picture of this historical marker yet. If you have a picture, please share it with us. It's simple to do. 1) Become a member. 2) Adopt this historical marker listing. 3) Upload the picture.
Locationbig map
UTM (WGS84 Datum)15S E 741502 N 4280103
Decimal Degrees38.63660000, -90.22540000
Degrees and Decimal MinutesN 38° 38.196', W 90° 13.524'
Degrees, Minutes and Seconds38° 38' 11.76" N, 90° 13' 31.44" W
Driving DirectionsGoogle Maps
Which side of the road?Marker is on the right when traveling West
Closest Postal AddressAt or near , ,
Alternative Maps Google Maps, MapQuest, Bing Maps, Yahoo Maps, MSR Maps, OpenCycleMap, MyTopo Maps, OpenStreetMap

Is this marker missing? Are the coordinates wrong? Do you have additional information that you would like to share with us? If so, check in.

Nearby Markersshow on map
Check Ins  check in   |    all

Have you seen this marker? If so, check in and tell us about it.

Comments 0 comments

Maintenance Issues
  1. What country is the marker located in?
  2. Is this marker part of a series?
  3. What historical period does the marker represent?
  4. What historical place does the marker represent?
  5. What type of marker is it?
  6. What class is the marker?
  7. What style is the marker?
  8. Does the marker have a number?
  9. What year was the marker erected?
  10. This marker needs at least one picture.
  11. Can this marker be seen from the road?
  12. Is the marker in the median?