Durant-Star Building

Durant-Star Building (HM2G9D)

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N 38° 38.196', W 90° 13.524'

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Inscription

Built in 1912

First occupied in 1912, by Firestone Tire and Rubber Co. and Oldsmobile Co. of St. Louis, then by dealerships for Buick, Nash and Lafayette, this building was a dealership for the Star and the Durant automobiles from 1924 to 1930.

In 1920, William Crapo Durant, the founder of General Motors Corp., lost control of General Motors (for the second time) to his bankers, led by J.P. Morgan. On January 21, 1921, Durant founded Durant Motors, Inc., to compete with General Motors in every price range. The Star, which at one point had 231,000 cash deposit orders, competed with Chevrolet and the Durant competed with Oakland (Pontiac). Other makes introduced by Durant Motors were the Flint and Rubgy. The luxurious Locomobile and Mason Trucks, were acquired by Durant Motors. Financially stretched by rapid expansion, Durant Motors, Inc. was ill prepared for the Depression and liquidated in 1933. Despite losing everything, Durant then 71, tried several smaller ventures, but soon had a stroke. In 1947, the man who founded General Motors Corporation, Frigidaire Appliances and introduced the installment buying of automobiles died, destitute in New York.
Details
HM NumberHM2G9D
Tags
Placed ByThe Horseless Carriage Club of Missouri and Hilliker Corporation
Marker ConditionNo reports yet
Date Added Monday, April 29th, 2019 at 5:02pm PDT -07:00
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Locationbig map
UTM (WGS84 Datum)15S E 741502 N 4280103
Decimal Degrees38.63660000, -90.22540000
Degrees and Decimal MinutesN 38° 38.196', W 90° 13.524'
Degrees, Minutes and Seconds38° 38' 11.76" N, 90° 13' 31.44" W
Driving DirectionsGoogle Maps
Which side of the road?Marker is on the right when traveling West
Closest Postal AddressAt or near , ,
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