27th and Lake: Industry and Transportation Infrastructure

27th and Lake: Industry and Transportation Infrastructure (HM2HA4)

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N 44° 56.895', W 93° 14.535'

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The Museum in the Streets: Minneapolis, Minnesota

Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. The brushless shaving cream was advertised in an innovative way: small signs were posted along the edges of roadways, spaced for sequential reading by motorists. Typically, six consecutive signs printed the rhyming lines of a poem, with the last sign naming the product. Sales soared. At its peak, Burma-Shave was the second-highest-selling brushless shaving cream in the United States. Introduced in the early years of the automobile, this billboard gimmick was adopted by many other promoters before the expanded Interstate highway system of the 1950s and increase in vehicle speeds rendered it less effective. Before World War II, the company moved to another Minneapolis location and was later acquired by Phillip Morris, which eventually discontinued the product.

Burma-Shave fue introducido en 1925 por la compañía Burma-Vita, de Clinton Odell. La crema de afeitar sin brocha se promocionaba de una forma innovadora: pequeños carteles consecutivos, típicamente seis, cada uno con líneas de un poema, se instalaban por las calles para ser leídos en secuencia por los motoristas, y el último nombraba el producto. Las ventas aumentaron dramáticamente. En la cúspide Burma-Shave fue la segunda crema de afeitar más vendida en los Estados Unidos. Este montaje

se introdujo en los primeros años del automóvil, y fue adoptado por otros promotores antes de la expansión del sistema do autopistas en los 1950, cuya elevada velocidad máxima disminuyó su eficacia. La compañía se mudó a otra localidad en Minneapolis antes de la Segunda Guerra Mundial, y luego fue adquirida y discontinuada por Phillip Morris.

This panel is sponsored by Wellington Management
HM NumberHM2HA4
Year Placed2012
Placed ByLake Street Council
Marker ConditionNo reports yet
Date Added Wednesday, May 29th, 2019 at 11:01am PDT -07:00
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Locationbig map
UTM (WGS84 Datum)15T E 480889 N 4977230
Decimal Degrees44.94825000, -93.24225000
Degrees and Decimal MinutesN 44° 56.895', W 93° 14.535'
Degrees, Minutes and Seconds44° 56' 53.7" N, 93° 14' 32.1" W
Driving DirectionsGoogle Maps
Which side of the road?Marker is on the right when traveling North
Closest Postal AddressAt or near , ,
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