The Museum in the Streets: Minneapolis, MinnesotaBurma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. The brushless shaving cream was advertised in an innovative way: small signs were posted along the edges of roadways, spaced for sequential reading by motorists. Typically, six consecutive signs printed the rhyming lines of a poem, with the last sign naming the product. Sales soared. At its peak, Burma-Shave was the second-highest-selling brushless shaving cream in the United States. Introduced in the early years of the automobile, this billboard gimmick was adopted by many other promoters before the expanded Interstate highway system of the 1950s and increase in vehicle speeds rendered it less effective. Before World War II, the company moved to another Minneapolis location and was later acquired by Phillip Morris, which eventually discontinued the product.
|Placed By||Lake Street Council|
|Marker Condition||No reports yet|
|Date Added||Wednesday, May 29th, 2019 at 11:01am PDT -07:00|
|UTM (WGS84 Datum)||15T E 480889 N 4977230|
|Decimal Degrees||44.94825000, -93.24225000|
|Degrees and Decimal Minutes||N 44° 56.895', W 93° 14.535'|
|Degrees, Minutes and Seconds||44° 56' 53.7" N, 93° 14' 32.1" W|
|Driving Directions||Google Maps|
|Which side of the road?||Marker is on the right when traveling North|
|Closest Postal Address||At or near , ,|
|Alternative Maps||Google Maps, MapQuest, Bing Maps, Yahoo Maps, MSR Maps, OpenCycleMap, MyTopo Maps, OpenStreetMap|
Have you seen this marker? If so, check in and tell us about it.