Side AIn 1916, Henry Dills, Carl Heinzerling,and George Schulthess established the company, which became one of the country's leading manufacturers of artificial fishing lures. Crafted by a largely female workforce, the high quality lures featured a patented spray-painted scale pattern and metal lip, giving them a lifelike appearance and motion to help attract fish.Side B
The company shipped products all over the world and become a key industry here. Popular lures included the Wiggler, Pike, Darter, and Injured Minnow: many fishermen used them to catch record-setting fish. Business slowed during WWII as European supply markets closed, but grew rapidly in post-war years. Factory closed by 1979: lures remain popular among collectors.