Bull Durham Tobacco Wall Advertisement

Bull Durham Tobacco Wall Advertisement (HM2FXG)

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N 28° 39.937', W 97° 23.565'

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The town of Goliad began to grow in 1889 with the arrival of the locomotive. The railroads created the ability to receive larger supplies at a lower cost. Lumber, brick, stone and other materials that were formerly shipped by wagon were now available more cheaply and quickly. Two buildings built on the courthouse square during a period of tremendous growth around the turn of the century possess painted walls. The Stout-Pettus block (1894) boasts this Bull Durham ad and one other, and the W.W. Denham building (1900) exhibits identical front and rear signage. An additional extant painted wall advertisement in Goliad is on a small barn on the northeast corner of Oak and Jefferson Street.

At the end of the Civil War in Durham, North Carolina, tobacco farmer John Green partnered with W.T. Blackwell in forming the Bull Durham Tobacco Company. Salesmen then traveled the nation looking for advertising sites. After finding the town's most prominent building, they would pay to have an ad painted on the side. The Bull Durham Tobacco ad, assumed to be painted between the years 1894 and 1900, was discovered in 2012 when the building owners removed sections of a damaged interior wall. The sheet rock was obscuring the exterior wall of the northern section of the Stout-Pettus commercial building. The ad was discovered to portray an 8 x 12



foot bull with letters reading, "Blackwell's Bull Durham Tobacco has no equal." Restoration work began on the mural including cleaning and repainting. The Goliad Bull Durham Tobacco advertisement is significant as a rare surviving early advertising example, not only in Texas, but nationwide.

(Supplemental Plaque)

This property has been
placed on the
National Register
of Historic Places

by the United States
Department of the Interior
Details
HM NumberHM2FXG
Tags
Year Placed2014
Placed ByTexas Historical Commission
Marker ConditionNo reports yet
Date Added Tuesday, April 23rd, 2019 at 11:01am PDT -07:00
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Locationbig map
UTM (WGS84 Datum)14R E 657058 N 3171996
Decimal Degrees28.66561667, -97.39275000
Degrees and Decimal MinutesN 28° 39.937', W 97° 23.565'
Degrees, Minutes and Seconds28° 39' 56.22" N, 97° 23' 33.9" W
Driving DirectionsGoogle Maps
Which side of the road?Marker is on the right when traveling South
Closest Postal AddressAt or near , ,
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