Moe's Books

Moe's Books (HM2IEE)

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N 37° 51.93', W 122° 15.518'

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Berkeley History

In 1959, Morris (Moe) Moskowitz and his wife, Barbara, opened a small paperback
bookshop on Shattuck Avenue. They soon moved to Telegraph Avenue where Moe's
Books evolved into a renowned emporium featuring hundreds of thousands of books.
Moe's Books was a pioneer in giving honest, fair prices by establishing a fair trade
policy of offering cash or a higher value in "Moe Dollars" ("In God and Moe We Trust)
for used books. These innovative trade slips-membership cards to a literary world-
give previously read books respect and value. Defying Berkeley''s no-smoking ordinance,
the iconoclastic, politically leftist Moskowitz enjoyed his cigars at work, typifying
Telegraph Avenue''s anti-authoritarian identity. Since his death in 1997 the bookstore has
remained a family-run business, continuing its legendary founder's traditions.

Berkeley Historical Plaque Project
www.berkeleyplaques.org
2014
Details
HM NumberHM2IEE
Tags
Year Placed2014
Placed ByBerkeley Historical Plaque Project
Marker ConditionNo reports yet
Date Added Wednesday, July 3rd, 2019 at 8:01pm PDT -07:00
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Locationbig map
UTM (WGS84 Datum)10S E 565209 N 4191151
Decimal Degrees37.86550000, -122.25863333
Degrees and Decimal MinutesN 37° 51.93', W 122° 15.518'
Degrees, Minutes and Seconds37° 51' 55.8" N, 122° 15' 31.08" W
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Which side of the road?Marker is on the right when traveling South
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