The "Motown Sound" was created on this site from 1959 to 1972. The company was started with an $800 loan from the savings club of the Bertha and Berry Gordy, Sr., family. Originally called Tamla Records, the company's first national release was "Money (That's What I Want)," in August 1959. The founder, choosing a name that reflected the Motor City, coined the word "Motown" for the company that was incorporated as the Motown Record Corporastion on April 14, 1960. That same year it produced its first gold record, "Shop Around". In 1968 the company, which had grown from a family-oriented business to an international enterprise, moved it business operations to 2457 Woodward. Motown provided an opportunity for Detroit's inner-city youth to reach their full potential and become super stars.