The Temperance Movement Battled Madison's Breweries

The Temperance Movement Battled Madison's Breweries (HMMOU)

Location: Madison, WI 53703 Dane County
Buy Wisconsin State flags at!
Country: United States of America
Buy United States of America flags at!

N 43° 4.482', W 89° 23.507'

  • 0 check ins
  • 0 favorites

The Madison Heritage Series

Owning a State Street beer establishment wasn't easy in the early 1900s. As the temperance movement gathered momentum throughout the country, increasing numbers of Americans wanted alcohol consumption outlawed.

Founded in 1863, Hausmann's Capital Brewery flourished on the corner of State and Gorham streets. But in 1907, temperance proponents scored a shrewd victory by rallying the public against saloons' corrosive effects on University of Wisconsin students. When temperance leaders engineered a"dry zone" within a half-mile of campus, the Hausmanns used their influence to ensure that the zone stopped just short of their brewery.

In 1917, voters outlawed alcohol sales in the entire city. The Hausmanns simply opened a warehouse in Middleton to serve Madison customers.

But such fortune couldn't last. A 1919 ban on drinking, selling and transporting alcohol ushered in the Prohibition Era nationwide. The Capital Brewery building burned down in 1923.


Madison enjoyed a thriving beer industry spearheaded by German-Americans. Five breweries were in operation from 1866 to 1874: Fauerbach Brewery, Rodermund Brewery, Capital Brewery, Breckheimer Brewery and Empire Brewery. Only two, the Capital and the Fauerbach, lasted until Prohibition. In the 1920s they both served food and nonalcoholic beverages. When Prohibition was repealed in 1933 and drinking alcoholic beverages was legal again, Fauerbach patrons celebrated in predictable fashion.
Year Placed2006
Placed ByCity of Madison
Marker ConditionNo reports yet
Date Added Wednesday, October 22nd, 2014 at 8:02pm PDT -07:00
Sorry, but we don't have a picture of this historical marker yet. If you have a picture, please share it with us. It's simple to do. 1) Become a member. 2) Adopt this historical marker listing. 3) Upload the picture.
Locationbig map
UTM (WGS84 Datum)16T E 305282 N 4771886
Decimal Degrees43.07470000, -89.39178333
Degrees and Decimal MinutesN 43° 4.482', W 89° 23.507'
Degrees, Minutes and Seconds43° 4' 28.92" N, 89° 23' 30.42" W
Driving DirectionsGoogle Maps
Area Code(s)608
Closest Postal AddressAt or near 315 W Gorham St, Madison WI 53703, US
Alternative Maps Google Maps, MapQuest, Bing Maps, Yahoo Maps, MSR Maps, OpenCycleMap, MyTopo Maps, OpenStreetMap

Is this marker missing? Are the coordinates wrong? Do you have additional information that you would like to share with us? If so, check in.

Nearby Markersshow on map
Check Ins  check in   |    all

Have you seen this marker? If so, check in and tell us about it.

Comments 0 comments

Maintenance Issues
  1. Is this marker part of a series?
  2. What historical period does the marker represent?
  3. What historical place does the marker represent?
  4. What type of marker is it?
  5. What class is the marker?
  6. What style is the marker?
  7. Does the marker have a number?
  8. This marker needs at least one picture.
  9. Can this marker be seen from the road?
  10. Is the marker in the median?