In 1883 two young boys, Samuel Jordan and Wylie Swift, built a circular skating rink in a tent on this corner. It was a popular entertainment site when DeLand was little more than a pioneer village. Around 1885 this brick building was erected to house a confectionery shop. In 1940 it became the V.W. Gould Agency, Inc. Its founder, V. Ward Gould, Sr., was a lad of 15 when he moved to DeLand in 1885 with his parents. An entrepreneur of the first rank, he began his first real estate agency in 1907 on W. Indiana Ave where he ushered clients around in a one cylinder, hand-cranked Cadillac. Gould also was a gifted writer who left behind a valuable record of DeLand's early history.
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