Howard Automobile Company

Howard Automobile Company (HM10RD)

Location: Berkeley, CA 94704 Alameda County
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Country: United States of America
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N 37° 52.003', W 122° 15.965'

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Frederick Reimers, Architect, 1930, Hayashida Architects, 2006

— Renovations for the Buddhist Churches of America, Jodo Shinshu Center —

City of Berkeley Landmark
designated in 1983
This Zig-Zag Moderne building, designed for the sale and servicing of Buick automobiles, captures the glamour, rising affluence, and sophistication of the post-World War I era. Charles Howard, who rose to prosperity through his successful Bay Area auto dealerships, also owned the famed racehorse Seabiscuit.

Architect Frederick Reimers designed many Period Revival houses, as well as schools and other commercial buildings in the Moderne style. Five unequal show-window bays are framed by fluted pilasters of reinforced concrete rising to scrolled, fountain-like capitals. Metal grills, scroll, and doors in Art Deco-relief patterns further embellish the building.
HM NumberHM10RD
Year Placed2007
Placed ByBerkeley Historical Plaque Project
Marker ConditionNo reports yet
Date Added Monday, October 27th, 2014 at 2:47pm PDT -07:00
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Locationbig map
UTM (WGS84 Datum)10S E 564552 N 4191280
Decimal Degrees37.86671667, -122.26608333
Degrees and Decimal MinutesN 37° 52.003', W 122° 15.965'
Degrees, Minutes and Seconds37° 52' 0.18" N, 122° 15' 57.90" W
Driving DirectionsGoogle Maps
Area Code(s)510, 415
Closest Postal AddressAt or near 2140 Durant Ave, Berkeley CA 94704, US
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