Known as the "World Center of Racing," Daytona International Speedway was founded by Bill France Sr. and officially opened its doors in 1959 for the inaugural DAYTONA 500. Thanks to the $400 million redevelopment project dabbed "DAYTONA Rising," Daytona International Speedway is now the first motorsports stadium in the world and has activity nearly every day of the year hosting stock cars, motorcycles, concerts, rally cross, karts and more. DAYTONA hosts premier events such as the DAYTONA 500, the Coke Zero Sugar 400, the Rolex 24 at DAYTONA sports car event, the Daytona Super Cross and the Daytona 200 Motorcycle Classic. In addition, the Speedway showcases daily track tours and is home to the champion DAYTONA 500 car.
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