Soreno Hotel

Soreno Hotel (HMY4P)

Location: St Petersburg, FL 33701 Pinellas County
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Country: United States of America
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N 27° 46.329', W 82° 38.018'

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In 1923 construction began on Soren Lund's "Million Dollar" Mediterranean Revival hotel. Prominent features were its clay-tiled roof, rough textured stucco, baroque-type arched entrance and sqraffito decorations. It encompassed the north half of the 100 block of Beach Drive. Noted regional architect Geoffrey Lloyd Preacher designed the Hotel. The Soreno, named for Lund's only son, was finished, and the majority of its rooms leased prior to the opening of the 1924 tourist season. Its completion established a new elegance on the downtown waterfront. The Soreno was the first of ten grand hotels built between 1923 and 1926, which defined St. Petersburg as a winter tourist destination, and was the climax of the Florida land boom in the 1920s. The unusual addition of a seventh floor was completed in 1929, bringing the total number of rooms to 300. Lund's lifelong experience and reputation in the hotel industry kept the hotel full throughout his ownership. During World War II, the Soreno was occupied by servicemen, then operated as a winter season hotel until it was closed in 1984. It was demolished in 1992.
HM NumberHMY4P
Marker NumberF-422
Year Placed2000
Placed ByThe St. Petersburg Heritage Trust, JMC Communities, and the Florida Department of State
Marker ConditionNo reports yet
Date Added Wednesday, September 3rd, 2014 at 5:50pm PDT -07:00
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Locationbig map
UTM (WGS84 Datum)17R E 339028 N 3073032
Decimal Degrees27.77215000, -82.63363333
Degrees and Decimal MinutesN 27° 46.329', W 82° 38.018'
Degrees, Minutes and Seconds27° 46' 19.74" N, 82° 38' 1.08" W
Driving DirectionsGoogle Maps
Area Code(s)727
Closest Postal AddressAt or near 101-199 1st Ave NE, St Petersburg FL 33701, US
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