Cadillac-Chrysler Building

Cadillac-Chrysler Building (HM2G9C)

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N 38° 38.201', W 90° 13.567'

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Inscription

Built in 1919

This building, designed by Wm. A. Balsch, Architects, was built by Cadillac Automobile Co., of St. Louis, when it outgrew its building at 2920-22 Locust St. The dealership became Oliver Cadillac in 1927, and remained here through 1930.

During the time this building was a Cadillac dealership, Cadillac entered the "Classic Car" era and Cadillac sales doubled as its wheelbases grew, up to 152 inches in length on some models. Syncromesh transmissions and four wheel, vacuum assisted brakes were introduced and its V-8 motor grew to 353 cubic inches with 96 horsepower. By 1930, an optional, 452 cubic inch V-16 motor, producing 185 horsepower was available.

In 1927, Cadillac introduced the LaSalle, promoted as a "Companion Car to Cadillac". With Cadillac like quality, but slightly smaller, on a 125 inch wheelbase and with a smaller V-8 motor, the LaSalle was sold in Cadillac showrooms, until it was replaced by the Cadillac Model 61, in 1941.

From 1932 through 1948, this building housed the L.M. Stewart, Inc., Chrysler-Plymouth dealership. Chryslers ranged from upper middle price cars, to its Imperial model, which were direct competitors of Cadillac. In 1934, Chrysler introduced the Airflow, a marketing disappointment despite its revolutionary design and construction improvements including being the first American



car with unitized construction.
Details
HM NumberHM2G9C
Tags
Placed ByThe Horseless Carriage Club of Missouri and Hilliker Corporation
Marker ConditionNo reports yet
Date Added Monday, April 29th, 2019 at 5:01pm PDT -07:00
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Locationbig map
UTM (WGS84 Datum)15S E 741439 N 4280110
Decimal Degrees38.63668333, -90.22611667
Degrees and Decimal MinutesN 38° 38.201', W 90° 13.567'
Degrees, Minutes and Seconds38° 38' 12.06" N, 90° 13' 34.02" W
Driving DirectionsGoogle Maps
Which side of the road?Marker is on the right when traveling East
Closest Postal AddressAt or near , ,
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